Google update safety

Safety Tips to Avoid Getting Penalized by Upcoming Google Penguin Update

If you are keeping track on the updates from SEO industry, you may definitely have come across the statement of Matt Cutts on recent change on Penguin algorithm. There has been just one major update on Penguin algo. But Matt Cutts noted these things at the SES San Francisco conference –

“In the early days, if you remember it took several months to understand and implement the strategies of Panda algorithm. And the impact of Panda tended to be somehow larger. Later on, the updates had less impact with time as the signals/algorithm has been stabilized and Panda moved around the near-monthly updates.”

Similarly, we are in the early stages of the update where engineers are going to incorporate new signals and trying to improve the algorithm. Along with this, you may find that the next few updates may incorporate additional signals, and it will get more noticeable impact.

This update may not be taken so seriously by most readers. And it will consider yet another update and those who got affected by the first update or by other changes; it will understand how major this change can be. Unlike small data refresh, the next update is about to be a major SEO change it will cause several online businesses to fall down. But several others are likely to get a huge push if they implement the strategies according to latest Google update.

For the next change in Penguin algorithm, there is no expected time frame or deadline. It may be too late for several users to make important changes once it is rolled out.

What to Implement Today to Avoid Google Penguin Penalty ?

A Google penalty is generally related to anchor text and links. It consists of external links from the website, anchor text variation and income link quality. Links are considered to be the major reasons behind penalties. It is always important to make your website Panda-resistant as the update will also have signals from the algorithms. Here are the important things you can do to ensure protection against the next major update.

Paid Posts

Paid links are very helpful and useful for Adult SEO and to monetize the blog. Google is against selling link in order to pass link juice. If the paid post is sold with well-optimized backlinks, you should remove the link and update it to get it natural. You can use no-follow link if you have linked out excessively. Another thing which is important to do is to add few of the quality links and add few interlinks that will dilute the paid link and get it back to normal.

How Blogs can allow Guest Posting ?

I have discussed it several times and it will repeat it again and most blogs that are offering guest posts may get penalized if they provide backlinks and anchor texts. In addition, these blogs provide links to irrelevant domains. For example, a link to a pet shop may not look good on an SEO blog. In addition, if the links are optimized with anchor text, they will have adverse effect on the SEO of a blog. Hence, you have to keep track on all the guest posts that are published on your blog and start making changes to keep it natural. You have to edit or remove backlinks optimized by anchor text and ensure that the links pointed out are relevant to the domain or the article.

Freebies for Anchor Text Links

If you release a plugin or a theme in order to get plenty of anchor text backlinks, you may end up getting hundreds of anchor text links along with penalization of the site. There are several blogs became victim of such kind of anchor text spam. So, it is vital to update your free plugin or theme and add no-follow tags to the links. You may also change your keyword variation.

Use Legitimate Ways for Paid Links

Google has announced that they are against private blog networks and paid links. Several blogs fall for $5 paid backlinks or services provided by forums. Google immediately detects the footprint of such kind of links and the domain can get penalized. When it comes to build links, it is important to use Google-safe and legit ways to build them. You should submit quality articles to the directories or try guest posting. You should grab natural links, do case studies or create quality infographics. All you have to keep your link profile from being manipulative.

Variation in Anchor Text

If you are wondering about anchor text variation, it will let you explore how valuable anchor text is for Adult SEO. Anchor text is helpful to improve search ranks and search engine bots to find out whether the keywords are relevant for posts.

Once it gets clear, several internet marketers and webmasters may abuse the system either by guest posting or by buying paid links with most of the same links. It will also put them at risk of Penguin penalty.

So, you should check the anchor text variation and ‘ahref’ for the domain. If your SEO expert or you have created accurate backlinks to the page, it is the time to roll up your sleeves and work on this issue when it comes to avoid penalty.

Internal Links/Site-Wide Links

On the sidebar or at the footer of the blog, we use site-wide links to important posts with actual matching anchor text and it could be the main reason for penalties. Google is not against SEO. But upcoming Penguin updates will target and harm overly optimized sites. If you have been engaged in this practice, you have to update your blog to avoid these practices with latest algorithm.

When internal links are helpful, you should alter your anchor text when it comes to linking. You may not like to link all the similar words to one post. You have to keep it sensible and natural because it will not be loved by users and the bots as well. These tips will always be helpful.